In February, Kharkiv IT Cluster organized a free online marathon "AI in Practice" — six sessions throughout the month, each dedicated to a specific role: recruiters, marketers, designers, managers, and sales professionals.
On February 12, I spoke on "AI for PR & Marketing" — we discussed how AI is genuinely changing the work of marketers: where it actually saves time, and where it currently only creates an illusion of efficiency.
I appreciated the marathon format: no hype, just practical cases and a live discussion with the audience. That kind of approach is often missing from similar events.
Thanks to Kharkiv IT Cluster for the organization, and to all participants for the sharp questions — always useful.
