My new article, “The client-acquisition channel businesses still overlook: how clients find you through ChatGPT,” has been published on Fintech Insider.
It explains how AI search is changing the path from a customer question to a company: instead of scanning many results, a person may receive a short answer and a few recommended sources. Businesses therefore need to be not only present online, but also clear and trustworthy for AI systems.
What the article covers
- how clients use ChatGPT to find companies and solutions;
- why AI search is becoming a new attention and acquisition channel;
- the role of expert content, case studies, and structured information;
- what businesses can do to become easier for AI systems to find and understand.
Read the full article on Fintech Insider: The client-acquisition channel businesses still overlook: how clients find you through ChatGPT.
